Monday, June 24, 2013

Pandora Reflection

C-level Team,

About a week ago we met with a consulting firm to figure out how we are going to move forward. We have heard some very interesting ideas and now are faced with some tough choices.We are facing the idea of being conservative and wait to be acquired, or move aggressively in all areas to attract and IPO. 

When we were sitting and listening to the consultants they proposed two ideas that sparked an interest of mine. I liked the idea of an "Open Mic" channel that would generate revenue from independent artists that are not signed by major recording labels. The other idea is the "Sharing Community" where users can interact with Pandora and share with friends what they are listening to. This is a great way to keep the Pandora brand alive, however, this also seems short lived if not partnered with another online community that blogs.

I feel the consultants did a great job at allowing me to see additional value in Pandora. Providing new ideas that will enhance our brand as well as provide a revenue stream will keep the company moving forward with the times. With the implementation of the "Open Mic" and "Sharing Community" would be free advice and marketing from current users.

Let me know your thoughts!

Regards,
Tim Booker

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